lure :

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  • n  qualities that attract by seeming to promise some kind of reward
  • n  anything that serves as an enticement
  • n  something used to lure fish or other animals into danger so they can be trapped or killed
  • v  provoke someone to do something through (often false or exaggerated) promises or persuasion
    He lured me into temptation

  • The state had just lost its bid for a $500 million Airbus plant; Sanford was widely accused of making a miserly effort to lure the aerospace giant.
  • It's not always easy to be this brash with industry, but Nissen's intravascular ultrasound lab has become so powerful that it lures industry leaders backeven if the service .
  • According to Hershman, Borders' research shows the "demographics for 'Maus' overlap with the ones for Spider-Man," so that it is theoretically easier to lure the reader of one to .
News & Articles


  • Johan Mjallby in
    But we have the lure of European football at Celtic. From my own memories it's very important as a player,he added. "It's a great opportunity to play against the best and develop."
  • Sir Alex Ferguson in The Times
    I don't think there are any concerns about that,Ferguson said. "The fans understand the situation, that he was a young man tempted by the lure of money, but since we told him our decision he has accepted it well and his training has been...
  • Howard Koh in USA Today
    For decades, the tobacco industry has carefully manipulated menthol content not only to lure youth but also to lock in lifelong adult customers,said Howard Koh, a co-author of the paper.

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