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• n  qualities that attract by seeming to promise some kind of reward
• n  anything that serves as an enticement
• n  something used to lure fish or other animals into danger so they can be trapped or killed
• v  provoke someone to do something through (often false or exaggerated) promises or persuasion
  He lured me into temptation

• The state had just lost its bid for a $500 million Airbus plant; Sanford was widely accused of making a miserly effort to lure the aerospace giant.
• It's not always easy to be this brash with industry, but Nissen's intravascular ultrasound lab has become so powerful that it lures industry leaders backeven if the service .
• According to Hershman, Borders' research shows the "demographics for 'Maus' overlap with the ones for Spider-Man," so that it is theoretically easier to lure the reader of one to .

• enticement
• come-on
• bait
• hook
• sweetener
• decoy
• entice
• tempt

News & Articles

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• Police briefs: Salinas police say men tried to lure girl, 16
  SALINAS Men in SUV try to lure teenage girl Salinas police are investigating an attempt by two men in a sport-utility vehicle to lure a 16-year-old girl into the vehicle. Police said the girl was walking home about 6 p.m.
  June 13, 2013 - The Monterey County Herald
• Fishing: Proposed ban on controversial tarpon lure moves forward
  The effort to ban a controversial artificial lure used to catch tarpon in the Boca Grande Pass got a boost Wednesday from the Florida Fish and Wildlife Conservation Commission during its meeting in Lakeland.
  June 12, 2013 - Naples Daily News
• Montana offers cash grants to lure more movie, TV shoots
  It's not enough to offer tax rebates and credits to lure filmmakers. Now Montana has joined a handful of states offering outright cash to get Hollywood's attention.
  June 12, 2013 - Los Angeles Times

Quotes

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• Johan Mjallby in Goal.com
  But we have the lure of European football at Celtic. From my own memories it's very important as a player,he added. "It's a great opportunity to play against the best and develop."
• Sir Alex Ferguson in The Times
  I don't think there are any concerns about that,Ferguson said. "The fans understand the situation, that he was a young man tempted by the lure of money, but since we told him our decision he has accepted it well and his training has been...
• Howard Koh in USA Today
  For decades, the tobacco industry has carefully manipulated menthol content not only to lure youth but also to lock in lifelong adult customers,said Howard Koh, a co-author of the paper.