Why Good Enough Is Good Enough Users don't want to go through training, read a manual, or figure out your jargon. They want to get going. I recently spent some time with the very talented and thoughtful team at Pathful. They are developing analytical tools to help non-technical website owners determine which parts of their sites are effective (driving engagement, conversion and ultimately sales) and which parts of the site ...
June 19, 2013 - Inc Magazine