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• v  make as big or large as possible
• v  make the most of
• s  making as great as possible

• Just as Hollywood's largest studios have been debating the "DVD window" for years torn between maximizing the profitability of a movie's DVD release and cannibalizing its .
• Vegetarians may argue that no life is better than one cut short at slaughter, but in terms of maximizing their genetic expression, Bison bison would have to disagree.
• Its focus on maximizing muscle flexibility has been useful for everyone from injured NBA players to children with cerebral palsy.

• maximize
• maximise
• maximising

• minimize
• minimise

News & Articles

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• Airlines reveal ticket pricing strategies
  Let's say you're an airline executive focused on maximizing profit. Do you aim to fill every seat on each flight? Or do you raise fares, knowing that a few seats -- or even more -- might go empty.
  June 30, 2013 - Contra Costa Times
• Land of the free: No-cost activities in and around Seattle
  Sure, we’re the home of the brave, too, but free is a mighty good thing to be. Here is a list of free activities in the Puget Sound area for maximizing fun in the summer of 2013.
  June 30, 2013 - Seattle Times
• Announcing the “Work Is Good” Meeting Space for July and August 2013 Available to the Public in Irvine, California
  Get the convenience of an office facility without a long term commitment. Work is good space will help keep overhead at a minimum, while maximizing event potential. (PRWeb June 29, 2013) Read the full story at http://www.prweb.com/releases/2013/6/prweb10878967.htm
  June 29, 2013 - PRWeb

Quotes

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• Mike Cox in FOXNews
  But the judge criticized Cox, saying he filed charges "with the goal of maximizing his media exposure while ignoring the requirements of justice, due process and fair play."
• Ben Bernanke in Inside Bay Area
  Moreover, Bernanke said any fiscal package should also be "efficient in the sense of maximizing the amount of near-term stimulus per dollar of increased federal expenditure or lost revenue," he said.
• Leland Yee in San Francisco Chronicle
  You have to be honest about the number and have to be careful about how you get that money,said Yee, D-Daly City. "The increased revenue is predicated on maximizing the lottery. Unfortunately that maximization is on the backs of poor...