goodwill
good wil
- n (accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets)
- n the friendly hope that something will succeed
- n a disposition to kindness and compassion
- Since then, his work as a goodwill envoy has taken him to the homes of returning Afghan refugees and to camps in eastern Chad.
- As a team, actors Brad Pitt, 44, and Angelina Jolie, 32, have served as our goodwill ambassadors worldwide.
- There was a genuine atmosphere of trust and goodwill that summer of 2001, when a new era seemed to be upon us, with the Berlin Wall gone and the divisions of the past overcome.