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• n  a cardinal number represented as 1 followed by 100 zeros (ten raised to the power of a hundred)

• By not writing the googol out, you give your readers the idea that the value of the ordinary pengo approaches the size of the googol.
• That's nowhere near a googol (10 to the power of 100), but it is the equivalent of 1.
• A googol is the number which may be expressed by 10 100.

News & Articles

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• Spake Your Money-Maker: How Tech Companies Turned Gibberish into a Brand Identity
  If the goal of a name is economy — meaning a single word that speaks volumes — then no name in the world is more effective than "Google." A misspelling of the mathematical term "googol," it nonetheless has similar connotations. A googol is a 1 with 100 zeros after it, or ten duotrigin...
  Oct. 8, 2013 - SF Weekly

Quotes

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• Brin in Sydney Morning Herald
  In an earlier post, Brin explained the reasoning behind his naming of the blog: "While Google is a play on googol, 'too' is a play on the much smaller number - two. It also means 'in addition', as this blog reflects my life outside of work".
• Larry Page in BusinessWeek
  It turned out [google.com] was available, and [googol.com] was not,says Page.