gimmick
gi mik
- n a drawback or difficulty that is not readily evident
- n something unspecified whose name is either forgotten or not known
- n any clever maneuver
it was a great sales gimmick
a cheap promotions gimmick for greedy businessmen
- Colorization is the gimmick by which a computer and an "art director" team up to apply color to an old black-and-white movie.
- The gimmick: Faubus could use the letter as evidence of an "emergency," lock the schools under his gubernatorial police powers.
- The gimmick: When Monsters vs.