LeBron James Transcends The NBA On And Off The Court We've seen the LeBron James story play out before in the NBA. Michael Jordan entered the NBA in 1984 to much fanfare and immediately became a marketing phenomenon, while selling out arenas around the country and piling up stats. Jordan's teams struggled in the playoffs at first, but Jordan became an even better player (he only shot 16% on three-pointers his first four years), and he won his ...
June 21, 2013 - Forbes