mass medium :

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mass medium

  • n  (usually plural) transmissions that are disseminated widely to the public
News & Articles

  • Gap Returns to TV After 4 Years
    Last month, Gap announced its "Back to Blue" campaign , a multi-platform effort spanning print, online, outdoor and, for the first time in four years, a return to TV. On Monday, Gap unveiled the two spots that herald its return to the mass medium — on Twitter. Watch @Gap 's new commercial before it hits TV. It stars @BillyJoel 's daughter @AlexaRayJoel . #BacktoBlue ...
    Sept. 16, 2013 - Mashable

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