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• v  put an end to a state or an activity
• v  come to or be at an end
  the support from our sponsoring agency will discontinue after March 31
• v  prevent completion

• In June, the attorneys general in 11 states won an agreement from Anheuser-Busch to discontinue all its alcoholic energy drinks and pay $200,000 to the states.
• Last month the attorneys general in 11 states won an agreement from Anheuser-Busch to discontinue all its alcoholic energy drinks and pay $200,000 to the states.
• But when the company introduced a smaller condom several years ago, it had to discontinue it.

• stop
• cease
• give up
• quit
• lay off
• break
• break off

• continue

News & Articles

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• Christian conservatives get testy over Kraft’s ‘Zesty’ dressing ad
  A Kraft Foods ad campaign, featuring a nearly fully exposed buff model sprawled on a picnic blanket has raised the ire of Christian conservatives. “Shame on Kraft,” One Million Moms says on its website, calling for Kraft to discontinue the ad campaign immediately. The group, an arm of the conservative American Family Association, labels Northfield–based Kraft’s two-page magazine ad for Kraft’s ...
  June 19, 2013 - Chicago Sun-Times
• Urban Outfitters to Discontinue Products Promoting Rx Drug Abuse
  Urban Outfitters announced Friday it will discontinue selling products that promote prescription drug abuse. The move comes after a campaign by public health groups, state attorneys general and legislators.
  June 17, 2013 - Join Together Online
• Johnson & Johnson to Discontinue Metal-on-Metal Hip Implants
  After years of defending thousands of lawsuits concerning its DePuy ASR and DePuy Pinnacle metal-on-metal hip replacement devices, Johnson & Johnson (J&J) has announced that it will discontinue these products. The company noted in a press release that demand for these devices has waned, and that new, stricter approval processes required by the FDA also affected the decision. FDA Requires More ...
  June 17, 2013 - Injury Board