goodwill

(eg. tattoo, celtic, symbol )

goodwill /ˈɡʊd ˈwɪl/ ?

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(n) (accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets)
(n) the friendly hope that something will succeed
(n) a disposition to kindness and compassion

Since then, his work as a goodwill envoy has taken him to the homes of returning Afghan refugees and to camps in eastern Chad.
As a team, actors Brad Pitt, 44, and Angelina Jolie, 32, have served as our goodwill ambassadors worldwide.
There was a genuine atmosphere of trust and goodwill that summer of 2001, when a new era seemed to be upon us, with the Berlin Wall gone and the divisions of the past overcome.

"By all means, we have to give hope that we shall restore the city, return all the refugees and create all conditions for that. I think the entire world will be helping us, because we two peoples have the goodwill to live in peace and friendship...
on Jun 18, 2010 By: Roza Otunbayeva Source: CNN
"My real life role as goodwill ambassador will certainly be even more challenging and meaningful than those I have portrayed on screen," said Cage who is an advocate for Amnesty International.
on Dec 5, 2009 By: Nicolas Cage Source: CBC.ca
"There's lots of goodwill and lots of discussion, but there seems to be just a lot of talk at the moment," Jolie said in excerpts of an interview aired on CNN.
on Feb 7, 2008 By: Angelina Jolie Source: Guardian Unlimited