gimmick gimmick  /ˈɡɪ mɪk/


  1. (n) a drawback or difficulty that is not readily evident
  2. (n) something unspecified whose name is either forgotten or not known
  3. (n) any clever maneuver


  1. The gimmick: When Monsters vs.
  2. The gimmick sets off goofy twists in a comedy that has Russians laughing at their post-perestroika selves.
  3. If the judges played it too early, the producers would lose their gimmick.


  1. Zeb Colter with Antonio Cesaro Is a Perfect Heel Pairing

    The best could be yet to come for Zeb  Colter  in  WWE , if he pairs himself with Antonio Cesaro. Things may have finally caught up with Jack Swagger. I liked him as a performer and the "We The People" gimmick.  However,  Colter  was over and Swagger wasn't. Momentum was lost in the World Heavyweight Championship title picture due to Ziggler's injury, which caused Swagger to be left on an island ...
    on June 11, 2013     Source: Bleacher Report

  2. 5 WWE Superstars Who Could Still Be Repackaged to Find Success

    The WWE roster is filled with several Superstars who once had a bad gimmick, but found new life after being repackaged into someone completely different. Damien Sandow was Idol Stevens, Kane was Isaac Yankem DDS, Dolph Ziggler was Nicky of The Spirit Squad, and we have the recent examples of Johnny Curtis becoming Fandango and Michael McGillicutty becoming Curtis Axel. Sometimes all it takes is ...
    on June 11, 2013     Source: Bleacher Report

  3. Where are they now? Former Waldwick football player Eric Arndt

    The man behind the WWE wrestling gimmick “ a stereotypical cocky, Jersey Shore loudmouth “ is the 26-year-old Waldwick native Arndt.
    on June 11, 2013     Source: The Record


  1. "All I hear about is gas prices. Gas and diesel, everywhere," Clinton said in Kinston, NC "Some people say we don't need to get a gas tax holiday at all, it'sa gimmick : I want the Congress to stand up and vote. Are they for the oil...
    on May 2, 2008 By: Hillary Rodham Clinton Source: FOXNews

  2. Obama called the proposal a "classic Washington gimmick" that wouldn't solve anything and would save only $28 for each person.
    on May 4, 2007 By: Barack Obama Source: 940 News

  3. Grayling said in a live BBC television interview: "I hope that this isn't a political gimmick. We've seen too many appointments in this government of external people where it's all been about Gordon Brown's PR."
    on Oct 7, 2009 By: Chris Grayling Source:

Word of the Day
languish languish
/ˈlæŋɡ wɪʃ /