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• n  a distinctive characteristic or attribute
• n  a formally registered symbol identifying the manufacturer or distributor of a product
• v  mark with a brand or trademark
• v  register the trademark of
  The company trademarked their new gadget

• King Features will vigilantly protect its trademark rights in the Popeye character.
• When Plomb applied in 1926 to make its name a trademark, Plumb promptly squawked in court.
• The makers of a gadget whose name is almost identical to the nickname of Wii's remote control wonder if their trademark is still worth anything.

• hallmark
• earmark
• stylemark
• brand
• brandmark

News & Articles

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• AB InBev Gets EU Trademark Rights to Use ‘Bud’ Beer Name
  Anheuser-Busch InBev NV was formally granted the European Union-wide trademark right for the word “Bud” for beer after an EU agency registered the intellectual property right.
  June 26, 2013 - Bloomberg
• Gibson Guitars v. Viacom: Are Trademark Licensors Liable For Their Licensees' Infringement?
  In a prior article (available here), I reviewed the laws of trademark licensor liability for injuries caused by defective licensed products. In a similar vein, the recent case of Gibson Guitar v. Viacom presents an excellent opportunity to review the laws of licensor liability for a licensee?s infringement of a third party?s trademarks.
  June 25, 2013 - Forbes
• 'Colonel' Sanders trademark white suit purchased at auction for $21G by Kentucky Fried Chicken Japan president
  DALLAS — The president and chief executive of Kentucky Fried Chicken Japan purchased the trademark white suit worn by company founder "Colonel" Harland Sanders at auction Saturday for $21,510 — then promptly tried it on. Masao "Charlie" Watanabe grinned while putting on the suit jacket and black string tie at the...
  June 24, 2013 - New York Post

Quotes

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• Carlos Bocanegra in ESPN
  The funny thing is, we talk about, you know, don't concede early,captain Carlos Bocanegra said. "And man, it's been our trademark lately, conceding early."
• Carl Pohlad in BBC Sport
  This is a sad day for the Minnesota Twins, Major League Baseball and baseball fans everywhere,Twins owner Carl Pohlad said in a statement. "Kirby will always be remembered for his never-ending hustle, infectious personality, trademark...