brand :

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b rand

  • n  a name given to a product or service
  • n  a recognizable kind
    there's a new brand of hero in the movies now
  • n  identification mark on skin, made by burning
  • n  a piece of wood that has been burned or is burning
  • n  a symbol of disgrace or infamy
  • n  a cutting or thrusting weapon that has a long metal blade and a hilt with a hand guard
  • v  burn with a branding iron to indicate ownership; of animals
  • v  to accuse or condemn or openly or formally or brand as disgraceful
  • v  mark with a brand or trademark
    when this product is not branded it sells for a lower price
  • v  mark or expose as infamous
    She was branded a loose woman

  • Many luxury brands are desperate, and a new study shows that moves into smaller-ticket markets might work.
  • Everybody knows that store brand foodspasta, canned veggies, cookies, condiments, whateverare cheaper than the national brands.
  • The pressure on brand managers does not come only from outside competitors.
News & Articles


  • Zoe Saldana in Los Angeles Times (blog)
    Calvin Klein has always put forth such beautifully executed campaigns,Saldana said. "It's very exciting for me to be associated with such an iconic, globally recognized brand."
  • Alan Mulally in Reuters UK
    Now, it is time for Ford to concentrate on integrating the Ford brand globally, as we implement our plan to create a strong Ford Motor Company,Alan Mulally, Ford chief executive, said in the statement.
  • Jack Tretton in Reuters
    (Logo: ) "The PlayStation brand ended the year in a very strong position and clearly indicates more positive momentum going into 2008. We are particularly pleased to have sold through 1.2 million...

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