ray of light :
Search Words
News & Articles
- Lexus IS Goes For Street Cred With New Ad - Will It Attract the Hipsters They So Desperately Need?
Lexus is pulling hard for street cred among the artistic set. The 24-year-old Toyota subsidiary has tapped Devo founder Mark Mothersbaugh and Grammy-winner Jonas Åkerlund (he won for Madonna’s “Ray of Light” music video) to help make commercials for the new IS sport sedan.
June 17, 2013 - Auto Spies