n (American football) a play in which a defensive player is allowed to cross the line of scrimmage and then blocked off as the runner goes through the place the lineman vacated
So you have built the better mousetrap--the world's best mousetrap, you think.
We're trying to build a better mousetrap, but you know, it's hard to fight al-Qaeda with conventional weaponry.
If I go to grad school and invent a better mousetrap, I've created value, which I can protect with a patent and capitalize on by selling my invention to consumers.
Lakeland Players present Christie's enduring "Mousetrap" “The Mousetrap” by Agatha Christie is a mixture of a 1950s drawing-room comedy and murder mystery. The key, according to one reviewer, is not to let your audience know the end ... until the end.
June 18, 2013 - The Oakland Press
5 memorable publicity stunts How does the builder of the better mousetrap let the world know of his product? Here are some guerrilla marketing techniques to consider.
June 12, 2013 - MSN
Ted Olson in BusinessWeek It might be a pill, it might be a mousetrap, it might be a Buick,Olson said.
Ralph Waldo Emerson in Wakefield Observer Ralph Waldo Emerson, the great essayist, said in a lecture in 1871, "If a man can write a better book or preach a better sermon or make a better mousetrap than his neighbor, even if he builds his house in the woods, the world will make a beaten path...
Larry Lucchino in ESPN It made sense, given their personal compatibility and their experience, to do it together,Lucchino said. "It made sense for us to divide things up. If there's a better way to build a mousetrap, we'll try that, too. But this is the way...