Directors hopeful despite AMFM Fest's slow start Guests attend the opening night of the AMFM Fest at the Mary Pickford Theatre. / Richard Lui/The Desert Sun CATHEDRAL CITY — The AMFM Fest, the four-day event striving to become the “Volkswagen” of Coachella Valley festivals, took baby steps toward achieving that goal Thursday.
June 14, 2013 - The Desert Sun
AMFM Fest has high hopes for future in Cathedral City AMFM Fest co-directors Rich Henrich (left) and Robert Galarza and are shown inside the Mary Pickford Theater in Cathedral City. The four-day event begins Thursday.
June 12, 2013 - The Desert Sun