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  • The Rise of the Swanky No-Name Brand
    The generic “store brand” label has been losing its stigma for years. Now, Target is attempting to further dispel the notion that an in-house brand equates to low quality with the launch of an organic, upscale food line. The new brand, Simply Balanced, made its debut at Target over the weekend, according to the Associated Press. This isn’t Target’s first venture into in-house food brands. Target ...
    June 11, 2013 - Time Magazine

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