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• v  try to prevent; show opposition to
  We should discourage this practice among our youth
• v  deprive of courage or hope; take away hope from; cause to feel discouraged
• v  admonish or counsel in terms of someone's behavior

• Zero orders for the patently ugly and silly OctoAuto apparently didn't discourage Reeves, who tried again the next year with the Sextauto (six wheels, single front axle design).
• If we use taxes to discourage antisocial behavior like smoking, we could also use taxes to discourage driving a Hummer at 90 m.
• This is notably ironic, since the car's creator the smooth-talking Malcolm Bricklin didn't include an ashtray or lighter in the car, to discourage smoking.

• deter
• warn
• admonish
• monish

• encourage

News & Articles

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• At Barclays Center Events, Fewer Cars Than Expected
  At first, 1,100 parking spaces were proposed for the arena. The number was cut in half to discourage driving, but still the lot there is rarely even half full.
  June 12, 2013 - New York Times
• Apple to add kill switches to iPhones
  Apple to add kill switches to iPhones Apple said Monday it will equip its new iPhones with a "kill switch" that will render the devices useless if stolen - making the Cupertino firm the first manufacturer to act on a chorus of law enforcement calls to discourage robbers who are targeting smartphones. Once a user throws the kill switch - or activation lock, as Apple calls it - only someone with ...
  June 12, 2013 - San Francisco Chronicle
• IHT Rendezvous: IHT Quick Read: June 11
  The United States reconsiders military options in Syria; Ghana cracks down on Chinese migrants; high-profile rape cases discourage female tourists from going to India; the troika returns to Athens; and a brilliant showcase for the British sculptor William Turnbull.        
  June 11, 2013 - New York Times

Quotes

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• Roger Ebert in USA Today
  To be sure, health problems have prevented me from eating,Ebert writes in the book. "That did not discourage my cooking. It became an exercise more pure, freed of biological compulsion."
• Ban Ki-moon in Africasia
  I would strongly discourage authorities from going ahead with the runoff (vote) Friday,Ban told reporters. "It would only deepen the divisions within the country and produce results that cannot be credible."
• George Washington in The Wichita Eagle
  Washington warned that "the common and continual mischiefs of the spirit of party are sufficient to make it the interest and duty of a wise people to discourage and restrain it."