What made the industry jumpy was the sudden growth of the ammoniated tooth cleansersand the skyrocketing sales of a newcomer in the big dental field.
Hucksters of toothpaste, who have plugged their products with such mysterious words as "Irium" and "ammoniated," now have a new open-sesame to sales.
The value of ammoniated pastes and powders, and of those containing chlorophyll and penicillin, has yet to be proved beyond the fact that they promote mouth sanitation.