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• n  the act of rendering something coarse and unrefined
• n  the act of making something attractive to the general public

• vulgarization
• popularization
• popularisation

Quotes

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• Peggy Noonan in Sydney Morning Herald
  Peggy Noonan, Ronald Reagan's speechwriter and a columnist with The Wall Street Journal, said Mrs Palin was a "symptom and expression of a new vulgarisation of Ameri- can politics".