tie-in :

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tie-in


  • n  a fastener that serves to join or connect

  • Even the tie-in action figures with Reese's Pieces suggest this is a fast-food movie.
  • In a little over six months more than a half-million units of the DVD have shipped; it ranked in Amazon's Top 5 sellers during Christmas week; and a tie-in hardcover book just .
  • This movie tie-in all but fell into the lap of Hershey, which sold some $35 million worth of Reese's Pieces last year.
News & Articles

  • Dog-Friendly Restaurant Charlie Wants a Burger Still Ruff Around the Edges
    On paper, the pup-centric concept behind Charlie Wants a Burger sounds great: a dog-friendly River Walk restaurant specializing in all-American chow, with a charitable tie-in to the Humane Society. But in reality, this utopian doggie vision breaks down faster than a turd in the rain. On my first visit, I brought my 105-pound Great Pyrenees, Bandero. Thinking smart (or so I believed), Bandy and I ...
    June 19, 2013 - San Antonio Current
  • New Game Of Thrones-Inspired Beer Revealed
    Now our watch begins...for the release of Ommegang and HBO's second Game of Thrones tie-in beer: Take The Black Stout. Yesterday word came down about the new brew, which Ommegang says will be released at some point this fall. Instead of the Lannister's golden locks , this beer channels the vows of the men of the Night's Watch. Per the label: [ more › ]
    June 18, 2013 - Gothamist
  • Japan's Animation DVD Ranking, June 10-16
    Initial D, Evangelion: 3.33 , Maaya Sakamoto, documentary with Girls & Panzer tie-in, Genki Genki Nontan rank
    June 18, 2013 - Anime News Network

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