permanent-press
- s used of fabrics that do not require ironing
- Possibly the boldest move occurred in 1964, when the company became one of the first to manufacture permanent-press clothes, which it now sells in 60 countries.
- ARS develops permanent-press cotton, shrink-proof wool and permanent creases in wool trousers.
- In its 50 years of existence, ARS has provided the genius behind a world of commercially successful products, including permanent-press cotton, Pringles, Lactaid and pretty much .