It's called the cognitive imperative, the uniquely human, hardwired instinct to link cause with effect that gave us a vital evolutionary advantage over other animal species.
They were more receptive when he said: "Controlled universal disarmament is the imperative of our time.
Using that formula, which cut his margins to the bone, it was imperative that Wal-Mart grow sales at a relentless pace.
Op-ed: Adopt Next Generation Science Standards in schools It’s imperative we adopt, implement and fund the nation’s new Next Generation Science Standards in Washington state, according to guest columnists Sonia Siegel-Vexler and Jeff Estes.
June 11, 2013 - Seattle Times
Barack Obama in Khabrein At a time when jobs are in short supply, building exports is an imperative,he said speaking at the White House to a gathering of government and corporate officials.
Robert Gates in TIME Afterward, Gates said, "It is imperative that all of us taking part in these deliberations, civilians and military alike, provide our best advice to the President, candidly but privately."
Stephen Harper in Los Angeles Times To sustain the recovery, it is imperative we follow through on existing stimulus plans,Harper said. "At the same time, advanced countries must send a clear message that as our stimulus plans expire, we will focus on getting our fiscal...