imperative :

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im pe ruh tiv

  • n  a mood that expresses an intention to influence the listener's behavior
  • n  some duty that is essential and urgent
  • a  requiring attention or action
    as nuclear weapons proliferate, preventing war becomes imperative
    requests that grew more and more imperative
  • a  relating to verbs in the imperative mood

  • It's called the cognitive imperative, the uniquely human, hardwired instinct to link cause with effect that gave us a vital evolutionary advantage over other animal species.
  • They were more receptive when he said: "Controlled universal disarmament is the imperative of our time.
  • Using that formula, which cut his margins to the bone, it was imperative that Wal-Mart grow sales at a relentless pace.
News & Articles


  • Barack Obama in Khabrein
    At a time when jobs are in short supply, building exports is an imperative,he said speaking at the White House to a gathering of government and corporate officials.
  • Robert Gates in TIME
    Afterward, Gates said, "It is imperative that all of us taking part in these deliberations, civilians and military alike, provide our best advice to the President, candidly but privately."
  • Stephen Harper in Los Angeles Times
    To sustain the recovery, it is imperative we follow through on existing stimulus plans,Harper said. "At the same time, advanced countries must send a clear message that as our stimulus plans expire, we will focus on getting our fiscal...

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