Ad of the Day: Merkley Looks to the Past to Inspire the Future of Mercedes Few auto brands have as rich a history to draw upon as Mercedes-Benz, the luxury nameplate that was born in 1886. The continual challenge, however, is making the legacy of founder Gottlieb Daimler relevant today. As a Mercedes-Benz representative explained, it's "important that the heritage means something" and that the brand "keeps building on it." In 21st-century terms, that translates into ...
Oct. 16, 2013 - AdWeek