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• n  the noise produced by the sudden rush of a fluid (a gas or liquid)
• v  move with or cause to move with a whistling or hissing sound
  The curtain swooshed open

• Some brand logos are better known than almost anything else: the Golden Arches, Mickey Mouse, the Nike swoosh.
• These breathtaking TV spots, a 2 12-minute extended version of which ran on MTV, barely mentioned the product, except for a flash of the swoosh logo.
• Nike pays Woods $8 million a year to wear its trademark swoosh.

• whoosh
• lap
• swish
• swosh

News & Articles

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• NC Rebels hit jackpot
  LAS VEGAS — The players on the North County Basketball Association Rebels basketball team, led by head coach Rey Perez and assistants Matt Ramos, Manny Espinoza and Eric Lambeth and managed by team mom Deanna Ramos, recently won the 2013 Swoosh Memorial Day Magic basketball tournament in Las Vegas.
  June 7, 2013 - Paso Robles Press
• KU extends apparel contract with adidas
  Kansas won't be trading its three stripes for a swoosh any time soon. The school on Thursday announced a six-year extension of its apparel contract with adidas.
  June 6, 2013 - The Topeka Capital-Journal
• Tiger Woods close to megadeal with Nike | PGA.com
  Tiger Woods will be sporting the Nike "swoosh" for many years to come after he signs an anticipated new deal.
  June 6, 2013 - PGA

Quotes

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• Matt Skiba in Aversion
  Seeing the swoosh and our logo on one product is unbelievable,singer/guitarist Matt Skiba said in a statement. "The shoe looks amazing and provides some insight into who we are."
• Lance Armstrong in USA Today
  And thus, we opted for the cosmetic change with the ruby star that represented the heart of India - feminine, strong, full of energy and life. The white hot swoosh, lit from within, represents inner strength and quest for fulfillment. A key... Uday Shankar http://www.google.com/url?q=http://en.wikipedia.org/wiki/Uday_Shankar&source=dictionary&usg=AFQjCNHnt7zFUxyd4jw8echvuoLNYGDiLA Indiantelevision.com http://www.google.com/url?q=http://www.indiantelevision.com/mam/headlines/y2k10/june/junemam48.php&source=dictionary&usg=AFQjCNHc7oHwiIWAo23uXtQ2ACkBoHYG3w Jun 12, 2010 97356 129056 swoosh I don't have body tattoos," Armstrong says. "But if I ever get one, it will be the Swoosh."