softener
saw fuh ner
- n a substance added to another to make it less hard
- This softener has been used for more than 40 years with no validated scientific evidence of adverse health effects in people.
- Competitors like Colgate-Palmolive, which imported fabric softener Suavitel from Latin America, and Unilever, with grass-roots campaigns like storefront tastings for brands such as .
- Sapp's wide appeal makes him a popular pitchman for everything from canned coffee to instant noodles, pinball machines to fabric softener.