signifier :

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  • n  the phonological or orthographic sound or appearance of a word that can be used to describe or identify something

  • Race will remain a primary signifier for a long, long time.
  • In the 1980s he began to work creamy flows of paint across the canvas in an all-too-plain signifier for the surface of water.
  • A signifier of class struggle since the late 1800s, the color red was once ubiquitous in communist strongholds such as the Soviet Union and China.
News & Articles

  • This Mustang Fastback May Not Be A Bullitt, But It Is A Bullet
    The car Steve McQueen slid through San Francisco in That Movie With The Car Chase™ has become the primary signifier for green, late-60s Mustang fastbacks. But this green Mustang fastback, quite frankly, makes Frank Bullitt's car look like a bit of a schmendrick. This week on the season premiere of /BIG MUSCLE , Mike Musto drives and profiles a serious 1967 Mustang (Frank's was a '68) California ...
    July 8, 2013 - Jalopnik

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