premise :

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pre mis

  • n  a statement that is assumed to be true and from which a conclusion can be drawn
  • v  set forth beforehand, often as an explanation
    He premised these remarks so that his readers might understand
  • v  furnish with a preface or introduction
  • v  take something as preexisting and given

  • Some of the productions that come out make you wonder whether the director and producer have build their productions on the premise that the audience are dumb and dense.
  • The upwardly adjusted pricing is based on the premise that customers will pay more for comfort and convenience.
  • The huge money transactions happening in the game was based on the premise that the game had an assured TV audience and a big following around the globe.
News & Articles

  • TV weight: Fact and fiction
    (Credit: Geoffrey Morrison) Recently we took a poll where we asked "What's stopping you from getting a plasma?" A majority of voters rebuked my premise, picking "I love my plasma." The other responses were fairly evenly split among the choices. However, there was a surprisingly common reason given in the comments that baffled me, and it's so bizarre it's clearly worth debunking, or at least ...
    June 17, 2013 - CNET
  • Science and math lessons built into Legos playtime
    Fun-based learning is the premise of Bricks 4 Kidz, a business new to the Tucson area that offers summer camps, after-school programs and classes for children age 3 and up.
    June 17, 2013 - Arizona Daily Star
  • What's the most 'natural' way to learn? It might surprise you
    Many people think that authentic learning happens when children explore on their own. A cognitive scientist questions the premise.
    June 17, 2013 - Washington Post

  • Barack Obama in Ha'aretz (blog)
    The premise to your question was wrong, and I entirely disagree with it,he told the reporter who asked about the cool welcome Netanyahu had received. "If you look at every public statement that I've made over the last year and a half, it...
  • President Bush in USA Today
    I think our candidate can beat her, but it's going to be a tough race,Bush tells the author. "I will work to see to it that a Republican wins and therefore don't accept the premise that a Democrat will win. I truly think the Republicans...
  • Nouri al-Maliki in CNN International
    Those who operate on the premise of short time periods in Iraq today are being more realistic,al-Maliki said.

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