lucrative
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- s producing a sizeable profit
- It's an irresistibly lucrative market, with the costliest 10% of stones accounting for half of the value of all the world's diamonds.
- Wilkes and others say the hijackers are more likely simply in the increasingly lucrative business of demanding and receiving ransom payments from shipowners.
- He has a $20 million record contract with Interscope and a lucrative endorsement deal with Pepsi.