hard cash :
- n money in the form of bills or coins
News & Articles
- Airlines to Cheapskate Road Warriors: Pay Up to Keep Your Elite Status
The loyalty of airline passengers will no longer be measured in miles, as industry watchers have long anticipated. In the future, earning the stature and privileges of a high-end frequent flier will be tallied in a more conventional currency: cold, hard cash.
June 20, 2013 - BusinessWeek