double blind :

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double blind

  • n  a test procedure in which the identity of those receiving the intervention is concealed from both the administrators and the subjects until after the test is completed; designed to reduce or eliminate bias in the results
News & Articles

  • Do Energy Drinks Really Work?
    Energy drinks are creating a buzz, but not the way most people would expect. Centre College students are questioning if energy drinks really give us an extra punch of pep?  The students are measuring brain wave activity, in a double blind study. The project started about two years ago. The results might be hard to swallow for makers of high powered energy shots. "Energy drinks because of their ...
    July 3, 2013 - ABC 36 Lexington

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