Philadelphia's KYW, losing money 19 months ago with disk-jockey noises, has gone into all news and into the black.
It was soon heeded not only in homes and cars but in the fields, where cotton pickers still take portable radios to pick up the disk-jockey ramblings of Theo ("Bless My Bones .
Its afternoon audience had jumped 28% above its disk-jockey days; advertising time on the all-talk program (now expanded to seven hours daily) was sold solidly.