discounter
dis kown ter
- n a sales outlet offering goods at a discounted price
- Now she visits Aldi once a week, drawn by the deep discounter's $2.
- Wal-Mart just keeps gaining market share, not only from bankrupt discounter Kmart but also from grocers like Kroger, drugstore chains like CVS and electronics sellers like .
- Some discounters rely on the gullibility of unknowing buyers who think that "discounter" always means "bargain.