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• s  affectedly modest or shy especially in a playful or provocative way

• While Tom expected an old professor to welcome him at the airport, he was surprised to see a demure figure waiting to welcome him.
• In order to survive, the demure girl transformed herself into an athletic footballer.
• The demure little girl did not raise her hand in class very often and did not have many friends at school due to her bashful temperament.

• coy
• overmodest

News & Articles

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• Bill Belichick says Tim Tebow will do whatever is best for the team
  Bill Belichick, in his usual demure tone, deflected question after question about the use of his new quarterback, Tim Tebow, in his first press conference in more than a month and a half.        
  June 11, 2013 - Boston Globe
• Bill Belichick says Tim Tebow will do whatever is best for the team
  Bill Belichick, in his usual demure tone, deflected question after question about the use of his new quarterback, Tim Tebow, in his first press conference in more than a month and a half.        
  June 11, 2013 - Boston Globe
• NSFW Photos: Bicyclists Show Their Butts For World Naked Bike Ride
      The fifth annual World Naked Bike Ride went off without a hitch around the country yesterday, from San Francisco to Grand Ferry Park in Williamsburg. But while the naughty bits were on full display in SF, New Yorkers kept things a bit more demure (after all, anyone can go topless , but no one can be pantsless in public). That doesn't mean there weren't a lot of, er, fully-formed and finely ...
  June 9, 2013 - Gothamist

Quotes

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• Donald Fehr in SI.com
  You know, look, at this point with all the controversy surrounding him, you ask Bud what he's going to do and he's going to demure and basically say `I don't know yet,' Fehr said. "We'll wait and see what happens. I'm not going to prejudge...
• Paula Poundstone in The Union of Grass Valley
  It's funny that we think of libraries as quiet demure places where we are shushed by dusty, bun-balancing, bespectacled women,Poundstone has said. "The truth is libraries are raucous clubhouses for free speech, controversy and community....
• Nicole Richie in The Gossip Girls (blog)
  Richie adds: "I feel like my group of five to 10 friends, they really love her, like she's theirs [too] : My friends never go outside for smoke breaks anymore, they don't curse, they are definitely more demure. It's actually been really...