contemporize :

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  • v  happen at the same time
  • v  arrange or represent events so that they co-occur
News & Articles

  • Wieden + Kennedy Takes on Tax Preparation
    The agency that found a way to contemporize an old deodorant brand is venturing into tax preparation software. Wieden + Kennedy, famous for its award-winning rebranding of Procter & Gamble's Old Spice, is the new lead agency for Intuit's TurboTax, which has left Dailey after 11 years. The software rival to bricks-and-mortar stalwarts like H&R Block spent more than $100 million in media last year ...
    July 16, 2013 - AdWeek

  • Judd Winick in Pittsburgh Post Gazette
    With "Trials," "we want to contemporize him," says Winick. "He's not a rip-off of Superman. He is his own character."
  • Stan Lee in Wired News
    A good story is one that will be good 100 years in the future or 100 years ago,Lee said. "You try to contemporize, but the actual stories will be about bad people trying to hurt innocent ones and the heroes who help them."

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