cheapen
chee puhn
- v lower the grade of something; reduce its worth
- How much further will this cheapen human life? STEVE GONTO Savannah, Georgia .
- His widow hopes the tchotchkes don't cheapen the message behind the two words: "It's about standing up for what you believe in and taking action without thought to the personal .
- The company insisted that price-cutting would cheapen the cachet of the brand.