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• v  lower the grade of something; reduce its worth

• The company insisted that price-cutting would cheapen the cachet of the brand.
• How much further will this cheapen human life? STEVE GONTO Savannah, Georgia .
• His widow hopes the tchotchkes don't cheapen the message behind the two words: "It's about standing up for what you believe in and taking action without thought to the personal .

• degrade

News & Articles

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• Lakewood approves signs with changing messages
  LAKEWOOD — Digital billboards are approved for 10 locations on the township's busiest roads, despite some residents begging the Township Committee to ban them because, they say, the signs distract drivers and cheapen the community's image.
  July 28, 2013 - Asbury Park Press
• Convenient feminists cheapen the movement
  I describe myself as a feminist, an advocate for equality in the social sphere and in all aspects of life. Because of this, I can’t condone the hypocrisy of cheapening feminist ideals by only applying them when convenient.
  July 24, 2013 - The Daily Evergreen

Quotes

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• Scott Simon in BusinessWeek
  If and when we see mortgages cheapen, we expect to see private institutions stepping in to buy,Simon said. "Lower- priced homes bottomed last year. Higher-priced homes should bottom later this year."
• Derek Jeter in International Herald Tribune
  No, it doesn't cheapen the World Series,New York Yankees shortstop Derek Jeter said during a midweek awards ceremony at Busch.
• Ben Bagdikian in USA Today
  Every media property Murdoch has owned has been put to his political purposes, as is demonstrated by how he uses the Fox networks to project right-wing politics (into) news and commentary and to cheapen the national culture,Bagdikian says.