bandwagon effect :

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bandwagon effect

  • n  the phenomenon of a popular trend attracting even greater popularity
News & Articles

  • Is Hillary Clinton Peaking Too Soon?
    Crack organizers from President Obama's campaigns are the latest political honchos to join the Clinton-for-president movement and, like others involved, they say they are just trying to make things "Ready for Hillary" if she decides to run. But the bandwagon effect is fueling an "inevitability" narrative that damaged Clinton in 2008, and is allowing her no reprieve from politics.
    July 11, 2013 - National Journal via Yahoo! News

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