gimmickry gimmickry  /ˈɡɪ mɪ kri/


  • (n) a collection of gimmicks


  1. These were ominous words, playing into the old story line about Republicans using budget gimmickry.
  2. When it comes to the week ahead, Obama is likely to focus his anti-Bush message on the rather technical subject of budget gimmickry.
  3. If Dogme spreads beyond art houses, it will be not because it suggests a vital new way to make pictures, but because today's directors feel crushed by technological gimmickry.



  1. "This would tide us over," Schwarzenegger said. "There is nothing gimmickry or exotic about it. ...... It is important to recognize that the ones that are taking the risks on the whole thing are the investors. Investors take the risks, they...
    on May 21, 2008 By: Arnold Schwarzenegger Source: San Francisco Chronicle

  2. In an interview from San Francisco, McCallum said he thinks this announcement "is a triumph of political gimmickry over good policy because there's not an economist on the planet who would argue in favour of using $12 billion per year of valuable...
    on Dec 31, 2007 By: John McCallum Source: West Island Chronicle

  3. "This is the same sort of accounting gimmickry that Enron engaged in and that ultimately brought that company down. It is the same sort of financial shell game that has brought governments like Greece to a crisis point. Hiding your debts just leads...
    on Feb 24, 2010 By: Spencer Bachus Source: Trading Markets (press release)

Word of the Day
ennui ennui
/ɛ ˈnu i /