rock-bottom
- s well below normal (especially in price)
- But the key to Apex's rapid growth was its rock-bottom prices, which were achieved by working closely with low-cost Chinese producers, accepting slim profit margins and skimping on .
- Their rock-bottom airfares have helped make more of India accessible to Indians, turning backwaters into boom towns.
- Aldi was one of the first so-called box stores, achieving rock-bottom pricing by offering a limited inventory and squeezing out all unnecessary costs, from in-store butchers to .