in essence :
- r with regard to fundamentals although not concerning details
News & Articles
- What is a Good Win Ratio?
As I’ve traveled and given Forex strategy presentations around the world, one question that frequently comes up from the audience is an inquiry about the strategy ’s win and loss ratio. In essence, the listener is attempting to judge the quality of the strategy by its win ratio.
June 18, 2013 - Daily FX
- What Agency Creatives Can Learn From Dickens, Hemingway and Michelangelo
CANNES, France—If you're going to have role models, you might as well aim high. At a seminar here today, BBDO's David Lubars and Andrew Robertson suggested that Charles Dickens, Ernest Hemingway and Michelangelo were, in essence, the perfect admen—or at least, possessed many of the skills that suit advertising creatives well. It was a fanciful conceit—Hemingway, for one, would have scoffed at it ...
June 17, 2013 - AdWeek