10 Ridiculous Things We Just Learned About Candy-Store Entrepreneur Jeff Rubin Rubin, left, convinced Maria Sharapova to put her name on a line of gummies and tennis gum balls. The July issue of Fortune includes a crazy profile of the 49-year-old Jeff Rubin, founder and CEO of nouveau candy-store chain It'Sugar . Rubin was a co-founder of Dylan's Candy Bar and created the candy program at FAO Schwartz before he came to his current role, in which he hobnobs with celebrities ...
June 14, 2013 - New York Magazine