---

• n  a real number regardless of its sign

• numerical value

News & Articles

---

• CMO Reads: Absolute Value - What Really Influences Customers In The Age Of (Nearly) Perfect Information
  CMO BOTTOM LINE: An important look at the changing role of brands in an era of online consumer reviews.  While some CMOs may intimately understand the lessons that Absolute Value imparts, a glimpse at Super Bowl advertising suggests that others do not.
  Feb. 11, 2014 - Forbes