Forget Cronuts: London's 'Townies' Take On Hybrid-Dessert Craze While New Yorkers line up for the cronut, a croissant-doughnut cross, in London, a tartlet-brownie mashup called the townie is now the rage. Social media is helping to drive these hybrid-food fads, industry watchers say, but how they ultimately impact the bottom line depends on whether purveyors can be more than one-trick ponies.
Aug. 21, 2013 - NPR