lucrative lucrative  /ˈlu krə tɪv/


  • (adj) producing a sizeable profit



  1. He has a $20 million record contract with Interscope and a lucrative endorsement deal with Pepsi.
  2. It's an irresistibly lucrative market, with the costliest 10% of stones accounting for half of the value of all the world's diamonds.
  3. Wilkes and others say the hijackers are more likely simply in the increasingly lucrative business of demanding and receiving ransom payments from shipowners.


  1. Report: Wallace turned down better offer

    Wide receiver Mike Wallace had 60 million reasons to spend the next the next five years with the Miami Dolphins, and turned down a more lucrative offer from the Minnesota Vikings, his father told USA Today Sports.
    on June 14, 2013     Source: The SportsXchange via Yahoo! Sports

  2. 5 Biotech Giants with Lucrative Dividend Yields

    5 Biotech Giants with Lucrative Dividend Yields        
    on June 14, 2013     Source: The Motley Fool

  3. News Summary: Nissan seeks share of minicar market

    TAG TEAM: Japanese automakers Nissan and Mitsubishi are joining forces to grab a bigger share of the country's lucrative market for tiny cars, now dominated by their three rivals. GROWING SMALL: The new ...
    on June 14, 2013     Source: Associated Press via Yahoo! News


  1. "Joe the Plumber recently signed a very lucrative contract with a wealthy couple to handle all the work on all seven of their houses," said Senator McCain, alluding to the election issue of his family's many homes around the country.
    on Oct 17, 2008 By: John McCain Source: South China Morning Post (subscription)

  2. In fact, the Chief Counsel to the US Department of Health and Human Services Inspector General has said that "a Medicare fraud scam is far safer than dealing in crack or dealing in stolen cars--and it's far more lucrative."
    on Jun 22, 2010 By: Lewis Morris Source: Huffington Post (blog)

  3. Writers "are not being allowed to participate in the future of the business," Field said. "This can be a very lucrative field, but also incredibly insecure for all of the artists, writers, actors and directors."
    on Nov 7, 2007 By: Sally Field Source: Forbes

Word of the Day
untenable untenable
/ən ˈtɛ nə bəl /