elicitation elicitation

Definition(s):

  • (n) stimulation that calls up (draws forth) a particular class of behaviors

Synonym(s)

Usage(s):

  • Clients like Procter Gamble use the Zaltman metaphor-elicitation technique, which enables them to uncover deep metaphors that lie beneath people's conscious opinions on products .

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Word of the Day
maxim maxim
/ˈmæk səm /