downmarket downmarket

Definition(s):

  • (adj) designed for low-income consumers

Usage(s):

  1. These are not the musty, downmarket stores of yore.
  2. Despite the bloodletting, the Bobbitts are less Greek tragedy than downmarket War of the Roses.
  3. Another element of VW's strategy involves heading downmarket, reversing a silly foray into the luxury segment with its $68,000-plus Phaeton sedan, which flopped.

News

  1. MOVIE REVIEW: 'Planes'

    “ Planes” is a downmarket cousin of Pixar’s visually stunning “Cars” franchise. The production values, storyline and voice talent are slightly degraded from the original product, but “Planes” manages to be a worthy knockoff. Originally slated as a DVD-only product, Disney executives opted to  give “Planes” a theatrical release. It’s a ...
    on August 9, 2013     Source: The Washington Times

  2. Watch The Recession Batmobile Blow Stuff Up With Rockets

    You know, I bet we'd all like to quit our day jobs and drive around fighting crime with cool gadgets like Batman. The problem is, all that crap is too expensive for the common man — unless you go way downmarket, like these guys did with a Nissan Micra Batmobile. Read more...
    on August 7, 2013     Source: Jalopnik

Quotes

  1. "I got Violet who is designing my clothes because there is a very thin line between sensuous and downmarket. I don't want to be downmarket. I want to establish myself as a good actress. And it is my dream therefore I will have to work hard to...
    on Jul 5, 2007 By: Payal Rohatgi Source: NewKerala.com

  2. "I was really surprised when I read that, and I also felt a bit responsible," says Brook. "I think it's come about because of women like Katie Price and myself, who took this opportunity that was thought of as downmarket and used it as a...
    on Oct 11, 2008 By: Kelly Brook Source: Times Online

Word of the Day
anachronistic anachronistic
/ə ˌnæ krə ˈnɪ stɪk /