Don’t Call Dunkin’ Donuts a Donut Company If Dunkin’ Donuts’ famous ad featuring Fred the Baker were made today, his catchphrase wouldn’t be “Time to make the donuts.” It’d be more like “Time to make the Hot Chocolate Coolattas and iced lattes.” Last week, Dunkin’ Donuts CFO Paul Carbone acknowledged a fundamental shift in company strategy that’s been happening internally for years. “We’re a beverage company,” he said, while also ...
June 26, 2013 - The Curious Capitalist