assure vs ensure vs insure : Common Errors in English

About assure vs ensure vs insure

To “assure” a person of something is to make him or her confident of it. According to Associated Press style, to “ensure” that something happens is to make certain that it does, and to “insure” is to issue an insurance policy. Other authorities, however, consider “ensure” and “insure” interchangeable. To please conservatives, make the distinction. However, it is worth noting that in older usage these spellings were not clearly distinguished.European “life assurance” companies take the position that all policy-holders are mortal and someone will definitely collect, thus assuring heirs of some income. American companies tend to go with “insurance” for coverage of life as well as of fire, theft, etc.

assure Meaning(s)

  • (v) make certain of
  • (v) inform positively and with certainty and confidence
  • (v) assure somebody of the truth of something with the intention of giving the listener confidence
  • (v) be careful or certain to do something; make certain of something
  • (v) cause to feel sure; give reassurance to
  • (v) make a promise or commitment

ensure Meaning(s)

  • (v) make certain of
  • (v) be careful or certain to do something; make certain of something

insure Meaning(s)

  • (v) be careful or certain to do something; make certain of something
  • (v) make certain of
  • (v) protect by insurance
  • (v) take out insurance for

assure in News

  1. Insurance commissioner: eventual approval for Planned Parenthood guide contract likely

    Arkansas Insurance Commissioner Jay Bradford anticipates that Planned Parenthood will eventually be approved to provide outreach workers to help people newly eligible for insurance under the Affordable Care Act navigate the system and get enrolled. But Bradford wants time to meet with Planned Parenthood and to assure lawmakers that the group's participation in the guide program has nothing to do ...
    on June 13, 2013 Source: Arkansas Times

  2. HGTV apologizes after suggesting American flag as 'festive' tablecloth

    Cable TV channel HGTV is apologizing after suggesting that an American flag would make a 'bright and festive' table cloth. “HGTV Fans, regarding the recent article that appeared on our website … This was a regrettable use of our flag and it never should have happened,” the network said. “We sincerely apologize and have removed the post from our website. We want to assure our fans that HGTV is ...
    on June 13, 2013 Source: WPXI Pittsburgh

  3. Kris Jenner Gives Possible Kimye Wedding Details

    Kanye West hasn't proposed to his pregnant girlfriend Kim Kardashian yet, but momager Kris Jenner can assure you that if they do get married, it won't look anything like the spectacle we saw when her 32-year-old daughter said "I do" to Kris Humphries.
    on June 13, 2013 Source: ET Online via omg!

ensure in News

  1. Sen. Patty Murray's amendment to ensure equity in sports opportunities for girls

    An amendment, authored by U.S. Senator Patty Murray to ensure girls have equal opportunities to participate in sports in elementary and secondary schools, was adopted as part of a major U.S. Senate education overhaul today.
    on June 13, 2013 Source: Mercer Island Reporter

  2. Teams ensure iPad playbook are safe and secure

    Given the recent disclosure (which many of us already assumed) that in post-9/11 America the government can and does monitor a lot of the stuff we do, the secrecy-obsessed NFL has even more reason to ensure that its confidential information is secure. Alex Marvez of addresses the steps teams take to protect the extensive…
    on June 13, 2013 Source: NBC Sports: ProFootballTalk

  3. Laos must ensure return of disappeared civil society leader

    A new briefing examines the case of Sombath, an activist from Laos who was taken away in the presence of security personnel on the evening of December 15, 2012 and has not been heard from since. June 13, 2013 International The Lao government must act now to ensure the safe return of civil society leader Sombath Somphone, who is most likely a victim of an enforced disappearance at the hands of ...
    on June 13, 2013 Source: Amnesty International

insure in News

  1. Fallin asks Obama administration to reconsider Insure Oklahoma decision

    “We are trying to find an Oklahoma solution to help those that are uninsured and can't afford insurance,” Fallin said.
    on June 13, 2013 Source: Tulsa World

  2. AXA ART Insurance Corporation Establishes Canadian Branch

    AXA ART Insurance Corporation today announced that its application to establish a Canadian Branch has received federal regulatory approval, the Order to Insure in Canada Risks, from the Office of the Superintendent ...
    on June 13, 2013 Source: Marketwired via Yahoo! Finance

  3. US Drug Watchdog Now Urges DePuy Pinnacle Hip Implant Recipients To Call Them About A Vital Blood Test Designed To ...

    The US Drug Watchdog says, "To insure no DePuy Pinnacle hip implant recipient gets left on the curb, holding the bag for a problem they did not create, we are urging all recipients of this specific all metal hip implant device to get a very specific blood test, that has been designed to measure cobalt, and chromium levels in a recipients blood stream." For more information please call the US ...
    on June 12, 2013 Source: PRWeb

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