incent, incentivize vs encourage :

incent incentivize or encourage

Business folks sometimes use “incent” to mean “create an incentive,” butit’s not standard English. “Incentivize” is even more widely used, butstrikes many people as an ugly substitute for “encourage.”

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Definitions

  • v  contribute to the progress or growth of
  • v  inspire with confidence; give hope or courage to
  • v  spur on
    His financial success encouraged him to look for a wife
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