focus around vs focus on :

focus around or focus on

The popular expression “focus around” makes little sense. An example: “Next quarter’s advertising will focus around our line of computer games.” It is presumably meant to convey something like “concentrate on a number of different items in a single category.” But “focus on” better conveys the idea of a sharp focus. “Focus around” suggests a jittery, shifting view rather than determined concentration.

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News & Articles

  • NFL training camp schedule: Reporting dates for all 32 teams
    After an eventful offseason, the focus around the NFL will soon turn back to on the field as teams prepare for the start of the 2013 season. Offseason workouts and minicamps provided a glimpse into 2013, but things ramp up when training camps open in late July. Many training camps begin casually with rookies reporting a few days before veterans and practices beginning shortly after the veterans ...
    July 1, 2013 - SB Nation

  • New CEO begins Alcatel makeover
    By Leila Abboud PARIS (Reuters) - Telecom equipment maker Alcatel-Lucent plans to focus on networking products and high-speed broadband and will slim down with a billion euros in cost cuts by 2015 in a bid to reverse years of losses. The plan unveiled on Wednesday by Michel Combes, the company's new chief executive, will also include more than a billion euros of unspecified asset sales and 2 ...
    June 19, 2013 - Reuters via Yahoo! News
  • Dish abandons Sprint bid for now to focus on Clearwire
    NEW YORK (Reuters) - Dish Network Corp said it would not make a new offer to buy No. 3 U.S. wireless provider Sprint Nextel in time for a Tuesday deadline and will instead focus on its tender offer for Clearwire Corp. The decision may be good news for Japan's SoftBank Corp, which is also trying to buy Sprint. Satellite TV provider Dish said in a statement that it was not practical for it to ...
    June 18, 2013 - Reuters via Yahoo! News
  • Alcatel-Lucent revamp aims to cut 1 billion euros in costs: report
    PARIS (Reuters) - Telecommunications gear maker Alcatel-Lucent aims to cut a billion euros in costs and focus on the IP router business and mobile broadband as part of a strategic revamp to be unveiled by its new chief executive on Wednesday, French daily Les Echos reported. The paper said without citing its sources that the impact on jobs would be minimal while the cost cuts would come from ...
    June 18, 2013 - Reuters via Yahoo! News